MAC Cosmetics Montreal Case Study


Victoria's Secret Fashion Show Paris 2016

The Montreal flagship Pro store celebrated its opening with M∙A∙C’s signature “Art of the Lip” event from June 2 to 4, 2016. The three-day event will feature DJs, including Montreal’s famed DJ Jojo Flores, drag performances by Milk (of RuPaul’s Drag Race fame) and Miss Butterfly, illustrators, models, a photo booth and more!

Envision Studio was hired to document the event open as well as all the media coverage to put together a case study showing the success of the event and new store launch.

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